WHAT YOU DIDN’T KNOW ABOUT KEY PARTS

Launched in 2012, Key Parts was introduced, by First Line Ltd, to respond to the commercial realities driving the market prices down. Key Parts is a pure and simple range of high-quality products at competitive prices providing the consumer with the best value for money possible. Covering only the key fast-moving applications, the Key Parts range is available for high volume product groups, offering minimum stock investment for maximum sales opportunity.
But where did the brand come from? It was actually bought from Sir E. Quinton Hazell back in 1994. Quinton was at the time planning to launch a range of Wheel Bearing Kits under the brand that he had created namely Key Parts and approached Pete Joyner (First Line Ltd Chairman) to manage the business for him. However, with the success that First Line Ltd was experiencing it didn’t make sense therefore, Quinton being the shrewd business man he is said “Well why don’t you buy it off of me then” so that’s what First Line Ltd did. The Wheel Bearing range was then introduced under the First Line brand and the Key Parts brand was kept until there was a need for it, which as you now know was in 2012.

Alongside the Key Parts brand, the company also offers the premium quality First Line and Borg & Beck brands, supplying a comprehensive portfolio of over 40,000 references to the vehicle aftermarket, including extensive ranges of chassis, engine and braking components for all makes of vehicle.
Today, the Key Parts range consists of Braking, Steering & Suspension, Wheel Bearings, Water Pumps and Clutch Kits. The range is constantly evolving and offers a great solution to existing First Line / Borg & Beck stockists to cater for those price fighting requirements without the need to devalue the premium quality ranges.

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