By Jenni Wirtz | 22 January, 2020

First Line Ltd Continues to Expand on Its Ranges

First Line Ltd and its brands, First Line, Borg & Beck, and Key Parts. are synonymous with availability, premium quality and reliability and have been since the company’s inception in 1983.

In May 2019, the company expanded its warehouse for the second time to accommodate its growing portfolio. However, despite the new space, which added 3,500sq.ft. to the building, the warehouse is again full of product, proving the company’s commitment to providing their customers with the best availability and product portfolio.

Last year alone, the company added an impressive 1,188 new references, for passenger car, light commercial vehicle and truck. Within these, there are more than 260 new Steering & Suspension additions for passenger car and LCV, and 146 new Steering references for commercial vehicle, continuing the company’s reputation for the largest, most pertinent range in the UK aftermarket.

Another notable increase has been in its Cable range, with 140+ references being added in 2019, with a particular focus on gear control cables, which now extends to more than 200 part numbers. With repairers typically turning to the OE dealer for Gear Control Cables, it is essential that distributors increase the awareness of this vital range and more importantly check the First Line or Borg & Beck WebCats to see if the required cable is available from stock.

It’s not just references for modern vehicles that have been added into the portfolio, the company have spent 2019 increasing their range of Borg & Beck Classic Clutch, which now offers in excess of 60 Classic Clutch Kits, catering for 250+ classic applications, dating back to 1936.

First Line Ltd boasts 40,000+ references across more than 60 product lines, including braking, clutch, steering & suspension, cables, cooling and filtration amongst others and is committed in providing its customers with premium quality, yet affordable, components to offer a one stop solution.



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