By Jenni Wirtz | 8 September, 2020


A Competitive Alternative From First Line Ltd

In 2012, First Line Ltd introduced its pure and simple range of components under the respected Key Parts brand. It was, and remains a competitively priced alternative to the First Line and Borg & Beck brands and covers the most popular and fast moving applications for Braking, Steering & Suspension, Wheel Bearings, Water Pumps and Clutch Kits, with more than 1600 references available, covering over 66,500 applications, Key Parts offers minimum stock investment for maximum sales return.

Under the Key Parts brand, First Line is committed to providing a quality repair solution for workshops who require a commercially competitive option. It has therefore expanded the braking range by 260 references, with 104 pads and 156 discs being added taking the total range of Braking to over 790 references.

All braking components are ECE R90 approved where required, ensuring total peace of mind when it comes to the quality of products available. In addition, each component is supported by a 12-month/12,000 mile warranty against manufacturing defects.

In common with all First Line Ltd products, the full braking programme goes through rigorous quality control processes, from factory inspection to extensive testing and certification of the materials and finished products, followed by a continuous inspection and audit program to ensure compliance, in line with the companies ISO9001:2015 management procedure.

All Key Parts references can be found in the companie’s WebCat, a market leading online catalogue for all First Line Ltd products. Simply visit webcat.firstline.co.uk or webcat.borgandbeck.com to look up references, check stock and place orders. Core features are only available to distributors of First Line Ltd products and registration is required.

If you are interested in stocking Key Parts or would like more information about the Braking range extension, then please get in touch with your account manager or email sales@firstline.co.uk


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