Updated: 16 December 2025
First Line Ltd. is celebrating a strong end to 2025 after securing Supplier of the Year, Runner Up at the IFA Winter Conference and being awarded Highly Commended for Car Supplier of the Year at the IAAF Pride of the Aftermarket Awards, held on 4th December at the DoubleTree by Hilton, Milton Keynes.
The two accolades recognise First Line’s unwavering commitment to product quality, exceptional customer support and its ability to meet the fast-evolving needs of the global automotive aftermarket.
With more than 40 years’ experience supplying OE-matching components across 65+ product categories, the company continues to set the benchmark for reliability and service. Operating under its three established brands, First Line, Borg & Beck and Key Parts – the business delivers over 50,000 references and consistently achieves high levels of availability for distributors and garages.
A key strength behind First Line Ltd’s success is its dedication to continuous development. The company introduces more than 500 new parts each year, ensuring its ranges reflect the changing vehicle parc, including significant expansion in products for hybrid and electric vehicles. Its industry-leading technical support – including WebCat, detailed fitting information and a knowledgeable support desk – has further cemented confidence among motor factors and workshops.
Reflecting on the award wins, Dan Joyner, Managing Director at First Line Ltd., said: “We are incredibly proud to be recognised not once, but twice, by two respected industry bodies. Receiving Runner Up at the IFA Winter Conference and Highly Commended at the IAAF Awards is a testament to the hard work and dedication of the entire First Line team. Our focus has always been on delivering quality, availability and outstanding service, and these achievements reaffirm that commitment. We will continue investing in our product range, our people and our partners to ensure we support the aftermarket with the reliability and innovation it deserves.”
The dual recognition highlights First Line’s continued leadership within the independent aftermarket and its ongoing commitment to supporting customers with high-quality products, dependable supply and expert service.
For more information on First Line, please visit www.firstlineltd.com